Siracusa is a rich city, full of history, art, culture, landscapes, monuments, passages, mystery and traditions. The recognition received from the UNESCO as “World Heritage” reaffirms some of these characteristics that make this site a place for dreaming, travelling, admiring, learning and to take care of.
Considering that this recognition was granted in 2005 and today it is a reality, we can say that with a good use of the Unesco logotype, several of the qualities would be contained in this emblem.
In the web site of this brand competition, we’ve listened to the interviews where many people expressed which element would they choose to represent their city. In most of the answers, they’ve chosen historical monuments. These monuments are icons for this city. The fact of being it, tells us that they are all ready positioned in the minds of people and that the city is recognized for this feature. Siracusa is nowadays recognized for this important historical capital.
So we have an acquired mark (a brand) for the city and it is clearly associated to an important value as much as internal as external level. It is for that reason that in the applications that we’ve designed there also appears the logo of UNESCO. We believe it is necessary to continue reinforcing and transmitting this recognition. At the moment of making a corporate manual it will be possible to classify the different types of communications. It will be necessary to generate the laws that will rule the way to apply both logotypes in each case.
However, we think that the Siracusa’s wealth is much, much more than its historical capital. In addition it is a city to live, to share, to speak, to know, to party, to express, to fall in love. Because people have passion, it is people of work, energetic as the italians are perceived and well recognized by the rest of the world. With a special lifestyle, strong desires, traditions and a different way of expressing themselves.
Siracusa is a city full of contradictions, and impulses, where traditions, inclinations, new energies and old cultures live together.
With two sides: the tourist one, and the social side, that is built by the people and focuses on the daily life, the community and personal needs.
As well, we must considerate what is about to come and all the new things this city will produce and generate in the next years.
This local energy where everything, past and future, is involved is: SIRACUSA’S wealth.
‘s: is added to singular nouns, in order to form possessives. Also it is the shorter form of “is”
We are going to concentrate in the possessive aspect of this form but we aren’t going to forget the second one.
The ‘s, includes and associates to the name all the city’s favorable characteristics and through a marketing campaign, position each one in relation to Siracusa, transforming them into spendable values distinction, recognition and competition.
‘s will be the hub of a broad-spectrum marketing strategy.
The wealth the city have to offer, is and will be a pride for all citizens and is through that pride that local people will be encouraged to adopt the logo, use it and transmit it.
The use of the brand logo will add value to Siracusa, it can seal images, stationery, phrases, etc., giving them a strong relation of property and the idea of quality. Everything that will be needed to communicate as a strong component of the capital of Siracusa will be able to be reinforced with this “quality seal”. As much as: new things and the old ones, places, people, objects, infrastructure / buildings, resources, merchandise, transport, production, sports, etc
Slogan: “WEALTH FOR THE WORLD”
The slogan “wealth for the world” contains the message of local pride and the necessity to share and transmit this wealth with outside.
This project operates from the inside and the outside.
S: is the Capital letter of the name Siracusa too. So the isologo will maintain a strong relation with the name of the city if it appears alone.
Also in morphologic and the chromatic elections we’ve included other concepts that will be able to be understood better in the Logotype’s rational.
For the promotion of the city in different media, we’ve created a graphic campaign where different aspects of
(notice this possibility can grow with the needs of communication)
For these aspects we’ve wrote different tittles according to the persuasive campaign.
For Siracusa’s History: VISIT Siracusa
For Siracusa’s Traditions: LIVE Siracusa
For Siracusa’s Nature: DREAM Siracusa
For Siracusa’s Art & Culture: ENJOY Siracusa